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The number of Internet users in China has break through 400 million. The number of people who use cell phone to access the Internet has reached as many as 277 million. The China Internet Network Information Center (CNNIC) released “26th China Internet Development Statistics Report.” yesterday. Report reflects the increasingly important position of the cell phone Internet.

The report says, at the end of June this year, the number of Chinese cell phone users who use cell phone to access the Internet reached 277 million, increased over 43.34 million people than at the end of 2009. The proportion cell phone users who use cell phone to access the Internet in the overall cell phone users and the overall of Internet users have also been further improved.

However, the speed of increasing 43.34 million cell phone users who use cell phone to access the Internet in six months is smaller than the madness speed of the second half of last year. Last second-half year, the numbers of people who use cell phone to access the Internet increase 77.96 million in China-Wholesale cell phones.

After the comparison by CNNIC survey team, there are two reasons why the growth rate decline, first is because of seasonal factors, second is because the concept of 3G gradually weakened. As the major operators decrease the propaganda of 3G and mobile Internet this year, The increasing of Internet users, “return to normal levels.”

In any case, in the first half of 2010, the size of mobile phone users who use cell phone to access the Internet grow faster than the traditional Internet users. The people who use cell phone to access the Internet has become the main driving force in driving up the scale of China’s total Internet users. Investigators believe that this reflects the huge potential of mobile Internet.

The report shows that China’s Internet users use the mobile Internet more to communicate information and entertainment. The most popular feature is the Mobile Internet chat, including the use of mobile QQ and SymbianOS. At the end of June this year, the Utilization rate of cell phone communication topped the list among the various instant messaging applications. It achieves 61.5%. In second place is the cell phone search, the Utilization rate is 48.4%. The Utilization rate of Cell phone music, cell phone network literature and cell phone social networking sites is also high.

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The number of Internet users in China has break through 400 million. The number of people who use cell phone to access the Internet has reached as many as 277 million. The China Internet Network Information Center (CNNIC) released “26th China Internet Development Statistics Report.” yesterday. Report reflects the increasingly important position of the cell phone Internet.

The report says, at the end of June this year, the number of Chinese cell phone users who use cell phone to access the Internet reached 277 million, increased over 43.34 million people than at the end of 2009. The proportion cell phone users who use cell phone to access the Internet in the overall cell phone users and the overall of Internet users have also been further improved.

However, the speed of increasing 43.34 million cell phone users who use cell phone to access the Internet in six months is smaller than the madness speed of the second half of last year. Last second-half year, the numbers of people who use cell phone to access the Internet increase 77.96 million in China-Wholesale cell phones.

After the comparison by CNNIC survey team, there are two reasons why the growth rate decline, first is because of seasonal factors, second is because the concept of 3G gradually weakened. As the major operators decrease the propaganda of 3G and mobile Internet this year, The increasing of Internet users, “return to normal levels.”

In any case, in the first half of 2010, the size of mobile phone users who use cell phone to access the Internet grow faster than the traditional Internet users. The people who use cell phone to access the Internet has become the main driving force in driving up the scale of China’s total Internet users. Investigators believe that this reflects the huge potential of mobile Internet.

The report shows that China’s Internet users use the mobile Internet more to communicate information and entertainment. The most popular feature is the Mobile Internet chat, including the use of mobile QQ and SymbianOS. At the end of June this year, the Utilization rate of cell phone communication topped the list among the various instant messaging applications. It achieves 61.5%. In second place is the cell phone search, the Utilization rate is 48.4%. The Utilization rate of Cell phone music, cell phone network literature and cell phone social networking sites is also high.

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Podcast is another channeling red network new thing overnight. Each big portals, comprehensive, professional web site have attention podcasts. With the arrival of the era of 3G and ripe and under the guidance of the concept of integration in the media, the new development idea is coming — cell phone podcasts.

The product. Media mergence

In cell podcast, before that raise a concept: super media era. Hypermedia era is based on many media superimposition and fusion of the new mode of transmission. This is a personal communication, communication and media overlapping, organic combination of new stage, will be broadcast on human can effectively control the media development and media operation strictly abide by rules, spread the harmonious order. As a concept, the Chinese government ushered in a new stage, the fusion of media transformation trends. Develop so the so-called media value “fragments of the medium under the background of”.

In 2006, the fusion of a network communication research is an important subject. Experience of 150 years history, telecommunication and network course and industrial integration way through independent from the industry, state media industry development is gradually. Cell phones podcast, media and Internet phone podcast is podcast on, cell phone penetration podcast for cell networks can understand (mainly for the production, 3G handset) received and release the carrier, using the podcast show, receiving and wireless Internet information released a new podcast fusion of the media transmission.

The advantages of cell podcast

Cell phones and podcasts podcast is network media integration of new products. He integrated network podcasting and cell media advantage. In addition also develop own new advantages:

Background industry stability. Cell Internet and communications with podcast two industries as a background, its development prospect is based on the network bandwidth and cell communications market growth and fusion.

Operation more easy. Using cell phones that a multi-function carrier, greatly simplifying the media operation difficulty. Using cell phones podcast need only a device that can be finished filming to spread from each step, need not use other auxiliary hardware, software and the use of various from complex data connection, save trouble, hardware device in a very simple. Along with the science and technology progress towards more multi-purpose handset media, easy operation, human development, operation will more and more easily.

The feedback information communication mode. “Cell phone podcast” relative to traditional media, has spread from interaction. One is the interaction with the traditional media. 2 is the interaction with the site. The audience can use “cell podcast” online received or downloading programmes. Three is the interaction with the audience. “The biggest advantage of our podcast” cell phone calls that can use directly. “Cell phone podcast” can use multimedia features of different media, and links to the audience, and recipients, different media is equal to the audience to the multiplex between communicating, achieve more widely and more quickly.

Create a new communication mode. Cell phones used by the podcast habit, becomes the spread to the “one to one” personal communication mode, through the point-to-point communication, to spread the purpose, and each cell phone is a point to point to point to the surface of a type of communication mode, spread further subdivision market segmentation, the audience. Cell phones spread the podcast maximize effect.

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